# identity.md

## Organization Overview
- **Company Name:** Unmade
- **Mission:** To use the power of technology to transform an apparel industry that was stuck in the post-industrial past, optimizing, automating, and accelerating the entire custom product cycle.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 2014. Location details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Hal Watts: CEO & Co-founder
    - Simon Rea: Chief Operating Officer
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Focused on transforming the apparel industry through innovative technology, enabling efficiency, automation, and acceleration in custom product creation.

## Operations & Structure
- **Business Model and Operational Approach:** Provides UnmadeOS, a powerful cloud-based software platform designed to optimize, automate, and accelerate the entire custom product cycle, with a focus on on-demand teamwear.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.